Hotel leads in New York

We swept New York for hotels and read a sample of their websites: 48% are reachable by email. Here is what the market actually looks like - and how to build the list yourself.

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48%

of hotels in New York are reachable by email

90% have a website, and 54% of the sites we read published an address.

90%

have a website in their listing

The rest are reachable by phone only - which is itself the pitch, if you sell websites.

54%

of those websites publish an email

97%

list a phone number

The fallback channel when a site has no address, and the only channel for the rest.

3.8

median star rating

Rating spread

Where the listings we sampled sit on stars. The low band is who you want if you sell reputation management; the unrated band is usually a new or unclaimed listing.

Below 3.5: 25%
3.5 - 4.4: 67%
4.5 - 4.9: 5%
Exactly 5.0: 0%
No rating yet: 3%

How Google categorises this market

Share of the sample carrying each Google Maps category. A listing usually carries several, so these do not sum to 100%.

inn · 15%motel · 10%extended stay hotel · 8%event venue · 8%business center · 6%

What the numbers say about New York

New York has the lowest website adoption we have measured for hotels, at 90% against a 98% median - so a larger share of this market is reachable only by phone.

New York's hotels publish an email address less often than most: 54% of the sites we read, against a 77% median elsewhere. Budget for phone and social as fallback channels on this one.

5% of New York's hotels sit at 4.5 stars or better, and 25% are below 3.5 - the segment worth a call if you sell reputation or review management, and 3% carry no rating at all, which usually means a new or unclaimed listing.

Accounting firms are the easiest niche to reach by email in New York at 77%; hotels come in at 54%.

In practice: for every 100 hotels you pull out of Maps in New York, about 90 have a website to scan and roughly 48 will have published an email address you can use. The other 52 are a phone-and-social list, not a dead end.

Building the New York list

The workflow is the same one behind every number above. Search "hotels" in New York at City coverage - the same 3x3 sweep - and you get up to 180 businesses with names, addresses, phone numbers, websites, ratings and review counts. Click enrich, and each website is read for published emails, extra phone numbers and social profiles. Export the CSV and the campaign is ready.

The 10% with no website are not waste, depending on who you are. For a web designer or a marketing agency that missing field is the qualifying signal, and those businesses still come with a phone number.

For the pitch angles, the segments worth splitting out, and what enrichment tends to find on these sites specifically, see the full hotel leads guide.

FAQ

Frequently asked questions

How many hotels can I find in New York?

Our 3x3 sweep of New York returned 114 hotels. One search at City coverage returns up to 180 businesses, so a list this size is a single search.

How many New York hotels have an email address I can find?

90% of the listings we swept link to a website, and when we read 28 of those sites, 54% published at least one email address - so roughly 48% of the whole market is reachable by email. The rest hide behind a contact form, and for those you still get the phone number and social profiles.