Gym leads in Manchester

We swept Manchester for gyms and read a sample of their websites: 62% are reachable by email. Here is what the market actually looks like - and how to build the list yourself.

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62%

of gyms in Manchester are reachable by email

89% have a website, and 69% of the sites we read published an address.

89%

have a website in their listing

The rest are reachable by phone only - which is itself the pitch, if you sell websites.

69%

of those websites publish an email

78%

list a phone number

The fallback channel when a site has no address, and the only channel for the rest.

4.7

median star rating

Rating spread

Where the listings we sampled sit on stars. The low band is who you want if you sell reputation management; the unrated band is usually a new or unclaimed listing.

Below 3.5: 1%
3.5 - 4.4: 29%
4.5 - 4.9: 36%
Exactly 5.0: 32%
No rating yet: 3%

How Google categorises this market

Share of the sample carrying each Google Maps category. A listing usually carries several, so these do not sum to 100%.

sports activity location · 87%gym · 84%fitness center · 39%sports complex · 18%sports school · 16%

What the numbers say about Manchester

Manchester has the lowest website adoption we have measured for gyms, at 89% against a 96% median - so a larger share of this market is reachable only by phone.

At 69%, Manchester sits close to the 69% median we have measured for gyms elsewhere - this market behaves much like the others.

68% of Manchester's gyms sit at 4.5 stars or better, and 1% are below 3.5 - the segment worth a call if you sell reputation or review management, and 3% carry no rating at all, which usually means a new or unclaimed listing.

Roofing contractors are the easiest niche to reach by email in Manchester at 82%; gyms come in at 69%.

In practice: for every 100 gyms you pull out of Maps in Manchester, about 89 have a website to scan and roughly 62 will have published an email address you can use. The other 38 are a phone-and-social list, not a dead end.

Building the Manchester list

The workflow is the same one behind every number above. Search "gyms" in Manchester at City coverage - the same 3x3 sweep - and you get up to 180 businesses with names, addresses, phone numbers, websites, ratings and review counts. Click enrich, and each website is read for published emails, extra phone numbers and social profiles. Export the CSV and the campaign is ready.

The 11% with no website are not waste, depending on who you are. For a web designer or a marketing agency that missing field is the qualifying signal, and those businesses still come with a phone number.

For the pitch angles, the segments worth splitting out, and what enrichment tends to find on these sites specifically, see the full gym leads guide.

FAQ

Frequently asked questions

How many gyms can I find in Manchester?

Our 3x3 sweep of Manchester returned 159 gyms. One search at City coverage returns up to 180 businesses, so a list this size is a single search.

How many Manchester gyms have an email address I can find?

89% of the listings we swept link to a website, and when we read 36 of those sites, 69% published at least one email address - so roughly 62% of the whole market is reachable by email. The rest hide behind a contact form, and for those you still get the phone number and social profiles.