Gym leads in London

We swept London for gyms and read a sample of their websites: 69% are reachable by email. Here is what the market actually looks like - and how to build the list yourself.

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69%

of gyms in London are reachable by email

99% have a website, and 69% of the sites we read published an address.

99%

have a website in their listing

The rest are reachable by phone only - which is itself the pitch, if you sell websites.

69%

of those websites publish an email

88%

list a phone number

The fallback channel when a site has no address, and the only channel for the rest.

4.6

median star rating

Rating spread

Where the listings we sampled sit on stars. The low band is who you want if you sell reputation management; the unrated band is usually a new or unclaimed listing.

Below 3.5: 2%
3.5 - 4.4: 32%
4.5 - 4.9: 62%
Exactly 5.0: 4%
No rating yet: 0%

How Google categorises this market

Share of the sample carrying each Google Maps category. A listing usually carries several, so these do not sum to 100%.

fitness center · 54%sports school · 15%sports complex · 15%swimming pool · 14%spa · 14%

What the numbers say about London

London has the highest website adoption we have measured for gyms: 99% of listings link to a site.

At 69%, London sits close to the 69% median we have measured for gyms elsewhere - this market behaves much like the others.

66% of London's gyms sit at 4.5 stars or better, and 2% are below 3.5 - the segment worth a call if you sell reputation or review management.

Hair salons are the easiest niche to reach by email in London at 82%; gyms come in at 69%.

In practice: for every 100 gyms you pull out of Maps in London, about 99 have a website to scan and roughly 69 will have published an email address you can use. The other 31 are a phone-and-social list, not a dead end.

Building the London list

The workflow is the same one behind every number above. Search "gyms" in London at City coverage - the same 3x3 sweep - and you get up to 180 businesses with names, addresses, phone numbers, websites, ratings and review counts. Click enrich, and each website is read for published emails, extra phone numbers and social profiles. Export the CSV and the campaign is ready.

The 1% with no website are not waste, depending on who you are. For a web designer or a marketing agency that missing field is the qualifying signal, and those businesses still come with a phone number.

For the pitch angles, the segments worth splitting out, and what enrichment tends to find on these sites specifically, see the full gym leads guide.

FAQ

Frequently asked questions

How many gyms can I find in London?

Our 3x3 sweep of London returned 180 - and every cell came back full, which means the real number is higher. One search at City coverage returns up to 180 businesses, and Region coverage or a search per district goes deeper still.

How many London gyms have an email address I can find?

99% of the listings we swept link to a website, and when we read 36 of those sites, 69% published at least one email address - so roughly 69% of the whole market is reachable by email. The rest hide behind a contact form, and for those you still get the phone number and social profiles.