Lawyer leads in London
We swept London for law firms and read a sample of their websites: 71% are reachable by email. Here is what the market actually looks like - and how to build the list yourself.
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71%
of law firms in London are reachable by email
97% have a website, and 73% of the sites we read published an address.
97%
have a website in their listing
The rest are reachable by phone only - which is itself the pitch, if you sell websites.
73%
of those websites publish an email
99%
list a phone number
The fallback channel when a site has no address, and the only channel for the rest.
4.8
median star rating
Rating spread
Where the listings we sampled sit on stars. The low band is who you want if you sell reputation management; the unrated band is usually a new or unclaimed listing.
- Below 3.5
- 2%
- 3.5 - 4.4
- 15%
- 4.5 - 4.9
- 70%
- Exactly 5.0
- 13%
- No rating yet
- 1%
How Google categorises this market
Share of the sample carrying each Google Maps category. A listing usually carries several, so these do not sum to 100%.
What the numbers say about London
97% of London's law firms link to a website, against a 95% median across the cities we have measured for this niche.
At 73%, London sits close to the 74% median we have measured for law firms elsewhere - this market behaves much like the others.
83% of London's law firms sit at 4.5 stars or better, and 2% are below 3.5 - the segment worth a call if you sell reputation or review management, and 1% carry no rating at all, which usually means a new or unclaimed listing.
Hair salons are the easiest niche to reach by email in London at 82%; law firms come in at 73%.
In practice: for every 100 law firms you pull out of Maps in London, about 97 have a website to scan and roughly 71 will have published an email address you can use. The other 29 are a phone-and-social list, not a dead end.
Building the London list
The workflow is the same one behind every number above. Search "law firms" in London at City coverage - the same 3x3 sweep - and you get up to 180 businesses with names, addresses, phone numbers, websites, ratings and review counts. Click enrich, and each website is read for published emails, extra phone numbers and social profiles. Export the CSV and the campaign is ready.
The 3% with no website are not waste, depending on who you are. For a web designer or a marketing agency that missing field is the qualifying signal, and those businesses still come with a phone number.
For the pitch angles, the segments worth splitting out, and what enrichment tends to find on these sites specifically, see the full lawyer leads guide.
FAQ
Frequently asked questions
How many law firms can I find in London?
Our 3x3 sweep of London returned 180 - and every cell came back full, which means the real number is higher. One search at City coverage returns up to 180 businesses, and Region coverage or a search per district goes deeper still.
How many London law firms have an email address I can find?
97% of the listings we swept link to a website, and when we read 37 of those sites, 73% published at least one email address - so roughly 71% of the whole market is reachable by email. The rest hide behind a contact form, and for those you still get the phone number and social profiles.
Other niches we measured in London
Build your London law firms list today
180 listings, 97% with a website to pull contacts from. Start free - no credit card needed.
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