Plumber leads in Chicago

We swept Chicago for plumbing businesses and read a sample of their websites: 42% are reachable by email. Here is what the market actually looks like - and how to build the list yourself.

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42%

of plumbing businesses in Chicago are reachable by email

81% have a website, and 52% of the sites we read published an address.

81%

have a website in their listing

The rest are reachable by phone only - which is itself the pitch, if you sell websites.

52%

of those websites publish an email

99%

list a phone number

The fallback channel when a site has no address, and the only channel for the rest.

4.8

median star rating

Rating spread

Where the listings we sampled sit on stars. The low band is who you want if you sell reputation management; the unrated band is usually a new or unclaimed listing.

Below 3.5: 1%
3.5 - 4.4: 13%
4.5 - 4.9: 64%
Exactly 5.0: 20%
No rating yet: 2%

How Google categorises this market

Share of the sample carrying each Google Maps category. A listing usually carries several, so these do not sum to 100%.

plumber · 91%general contractor · 23%manufacturer · 13%supplier · 12%electrician · 8%

What the numbers say about Chicago

81% of Chicago's plumbing businesses link to a website, against an 86% median across the cities we have measured for this niche.

Chicago's plumbing businesses publish an email address less often than most: 52% of the sites we read, against a 59% median elsewhere. Budget for phone and social as fallback channels on this one.

84% of Chicago's plumbing businesses sit at 4.5 stars or better, and 1% are below 3.5 - the segment worth a call if you sell reputation or review management, and 2% carry no rating at all, which usually means a new or unclaimed listing.

Hotels are the easiest niche to reach by email in Chicago at 78%; plumbing businesses come in at 52%.

In practice: for every 100 plumbing businesses you pull out of Maps in Chicago, about 81 have a website to scan and roughly 42 will have published an email address you can use. The other 58 are a phone-and-social list, not a dead end.

Building the Chicago list

The workflow is the same one behind every number above. Search "plumbers" in Chicago at City coverage - the same 3x3 sweep - and you get up to 180 businesses with names, addresses, phone numbers, websites, ratings and review counts. Click enrich, and each website is read for published emails, extra phone numbers and social profiles. Export the CSV and the campaign is ready.

The 19% with no website are not waste, depending on who you are. For a web designer or a marketing agency that missing field is the qualifying signal, and those businesses still come with a phone number.

For the pitch angles, the segments worth splitting out, and what enrichment tends to find on these sites specifically, see the full plumber leads guide.

FAQ

Frequently asked questions

How many plumbing businesses can I find in Chicago?

Our 3x3 sweep of Chicago returned 142 plumbing businesses. One search at City coverage returns up to 180 businesses, so a list this size is a single search.

How many Chicago plumbing businesses have an email address I can find?

81% of the listings we swept link to a website, and when we read 33 of those sites, 52% published at least one email address - so roughly 42% of the whole market is reachable by email. The rest hide behind a contact form, and for those you still get the phone number and social profiles.