Restaurant leads in Chicago

We swept Chicago for restaurants and read a sample of their websites: 55% are reachable by email. Here is what the market actually looks like - and how to build the list yourself.

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55%

of restaurants in Chicago are reachable by email

92% have a website, and 60% of the sites we read published an address.

92%

have a website in their listing

The rest are reachable by phone only - which is itself the pitch, if you sell websites.

60%

of those websites publish an email

96%

list a phone number

The fallback channel when a site has no address, and the only channel for the rest.

4.5

median star rating

Rating spread

Where the listings we sampled sit on stars. The low band is who you want if you sell reputation management; the unrated band is usually a new or unclaimed listing.

Below 3.5: 3%
3.5 - 4.4: 45%
4.5 - 4.9: 52%
Exactly 5.0: 0%
No rating yet: 0%

How Google categorises this market

Share of the sample carrying each Google Maps category. A listing usually carries several, so these do not sum to 100%.

american restaurant · 43%bar · 37%breakfast restaurant · 15%brunch restaurant · 15%cocktail bar · 12%

What the numbers say about Chicago

92% of Chicago's restaurants link to a website, against a 93% median across the cities we have measured for this niche.

At 60%, Chicago sits close to the 62% median we have measured for restaurants elsewhere - this market behaves much like the others.

52% of Chicago's restaurants sit at 4.5 stars or better, and 3% are below 3.5 - the segment worth a call if you sell reputation or review management.

Hotels are the easiest niche to reach by email in Chicago at 78%; restaurants come in at 60%.

In practice: for every 100 restaurants you pull out of Maps in Chicago, about 92 have a website to scan and roughly 55 will have published an email address you can use. The other 45 are a phone-and-social list, not a dead end.

Building the Chicago list

The workflow is the same one behind every number above. Search "restaurants" in Chicago at City coverage - the same 3x3 sweep - and you get up to 180 businesses with names, addresses, phone numbers, websites, ratings and review counts. Click enrich, and each website is read for published emails, extra phone numbers and social profiles. Export the CSV and the campaign is ready.

The 8% with no website are not waste, depending on who you are. For a web designer or a marketing agency that missing field is the qualifying signal, and those businesses still come with a phone number.

For the pitch angles, the segments worth splitting out, and what enrichment tends to find on these sites specifically, see the full restaurant leads guide.

FAQ

Frequently asked questions

How many restaurants can I find in Chicago?

Our 3x3 sweep of Chicago returned 180 - and every cell came back full, which means the real number is higher. One search at City coverage returns up to 180 businesses, and Region coverage or a search per district goes deeper still.

How many Chicago restaurants have an email address I can find?

92% of the listings we swept link to a website, and when we read 30 of those sites, 60% published at least one email address - so roughly 55% of the whole market is reachable by email. The rest hide behind a contact form, and for those you still get the phone number and social profiles.